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COPYWRITING SIMPLIFIED
Do you want high quality, unique content for your business copywriting, or do you want content that reaches out and grabs your clients by their shirtfront and throws them a lifeline to your products and services?
We’re committed to helping businesses to generate more traffic and we will work with you to increase your sales by improving email communications, online presence and user experience.
Your standard copywriters will give you that high quality content that the Search Engines (such as Google & Bing) love, but how is it performing with your clients?
- Is it engaging them?
- Does it improve your conversion rates?
- Do your customers and clients share it?
We don’t want to only give you copywriting services that keep the search engines happy. We work to give you copywriting services that wows the socks off your clients, get them sharing and has them coming back for more of what you have to offer.
We offer World Class SEO Copywriting Services that provide specific quality, original content that transforms you into the authority in your niche.
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’
I want you to find it so interesting that you buy the product.”
About Me
English and writing were my first love at school. I would send off to any of the writing contests and my wins included state writing competitions.
As I finished high school I was approached to work for a local harness racing horse trainer due to his knowledge of the level of my connection with the horses I worked with. It was an extension of the knowledge gained through the years growing up riding and training my own horses.
My later corporate career paths included basic accounting, through tax accounting (which got boring pretty quickly). I then moved onto software installation, trouble shooting, and finally into business analysis, gap fit analysis, software development, implementation and user training.
Through all this, my love of writing has stayed constant, simmering in the background, showing up on email marketing material, social media, website copy and blog posts.
Creating connection by developing trust with consistent delivery on promises are key elements of my core values.
I love to work with people who need help to hone their product or service message to make it easy for their clients to return and want to do business again and again.
Over the last 20 years while I’ve been honing my skills with copywriting for marketing my mentors include Dan Kennedy, John Carlton, Frank Kern, Ed Dale, James Tuckerman, Jon Crestani and Jay White.
From them I’ve learned about online business structure as well as building a strong call to action with the written word.
I love helping people connect with what’s important to them, and building value for clients. I’m totally in my element when I’m problem solving, so the combination of solving the bottom line problem for businesses, while solving the needs of their clients is a beautiful match.
My superpower is taking complex ideas and simplifying them. This makes it easy for people to understand why the idea/product/service is important for them to be part of.
Our society is dependent upon business to create jobs for people in the community while supplying essential products and services for the members of the community, both local and global. My role in helping business to clearly communicate their value to current and potential clients is a major benefit to both. By working with those businesses I can help keep our communities strong, independent and vibrant.
Samples
Email Marketing
Email is the heart of the repeat sales engine for most businesses. Your business is missing a wickedly effective sales tool if you aren't actively engaged in direct email marketing.
Copywriting
A core strategy to jumpstart your client engagement is the steady flow of content to all your social media outlets.
Video Sales Letter
Video is the absolute must have feature on websites as well as social media and anywhere else you want to promote. Compiling video into a compelling sales tool with voice-overs and text overlays can be a technical nightmare.
Animated whiteboard video
These are the latest craze, mesmerising and keeping viewers entertained all the way. A great way to explain concepts, while holding attention.
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